Choice of hundreds of models

The number of model variations is endless. The fact that a range of hundreds of different bottles for shampoo and shower gel are circulating in Europe is clear evidence. No bathroom without PET! Below there is more on our range, particularly with regard to the cosmetics sector.

Two main advantages

Cosmetics in particular reveal the core advantages of PET over other packaging materials.

* Risk of breakage is minimal. This is a blessing in the production process, and also in the customer's factory. The consumer also benefits: how often doesn't a bottle drop accidentally during use in the home? 

* Less weight. This cuts transport costs and energy consumption, which in turn fits excellently into the aim of Corporate Social Responsibility (CSR).

Ecologically responsible

A few more details on CSR. Cosmetics manufacturers are increasingly developing products that make exclusive use of natural, organic base materials. This naturally requires secure packaging that increases the shelf-life of these substances as much as possible. In addition, PET is readily recyclable, creating the possibility of producing packaging that is even made from 100 percent recycled material. An ecologically responsible approach of this kind appeals to the consumer. Making use of PET potentially contributes to successful sales. 

An individual image for each range

At PET Power, customers have come to the right place to develop their own unique product, for example by means of a special form or a unique colour with pearl or matt effects, generating a unique product personality. It could be a jar or bottle showing the logo on it or in the base. Consultation on this is possible, even desired. 

PET Power operates on the basis of a large standard range of bottles and jars, so that the customer is able to put together a varying range of packaging. This is important, as manufacturers often aim for a range of varying products that nevertheless have the same recognizable character. In addition, this kind of approach facilitates later promotional campaigns, with products in large or smaller packaging having the same form and image. Customers can make choices of this kind ahead of time in detailed consultation with PET Power experts.

A range of solutions

The packaging range currently runs from small bottles containing 10 milliliters of liquid to jars with a content of 7,500 ml (7.5 liters). This broad spectrum has provided PET Power with a rich store of experience in the cosmetics packaging sector.

By way of explanation. Small bottles are often used for example in aromatherapy, while large jars are for industrial hand soap. In addition, many creative solutions are conceivable for shampoo, shower gel, bath salts, hand creams, conditioners, body creams, hand gel, massage oil, scrubs, liquid hand soap and so on. Manufacturers are able to select solutions used in the past, or take on a new challenge in collaboration with the PET Power design team.

Appearance makes the difference

A product's appearance always provides the initial stimulus to the consumer: This does (not) appeal to me! In the cosmetics sector, the appearance of the entire product is of great importance in nearly all cases. For this reason, PET Power has also paid attention to suitable lids and decoration.

Lids

A large variation in lids is available. They can be made of stylish aluminium, or of attractively finished metal. Plastic screw and/or twist-off caps are also an option. For creams and similar applications, there are plastic lids that reseal the product. Pump and spray systems can be provided to specification. Just as on the bottle or jar itself, PET Power provides lids as required with the brand-name printed and/or embossed (a technique for adding a relief).

Decoration

All conceivable colours can be provided for labels. It is now possible to finish them with special 'touch' characteristics. It is well known that this enhances bonding between the consumer and the product. You can also have the sides of the bottle printed, using special effects. Adding a sleeve can provide a product with a huge surface for colours and the typeface size required. Every method has its advantages.

In brief

In our view in the cosmetics sector, basic packaging is only complete with the lid and the decoration. Variation in one or more of the components allows for new forms that lend a products its own recognisable character.

Packaging a brand is the final phase in the development. The appearance and content of a cosmetics product then form a balanced whole. PET Power prefers to collaborate during the entire process and in the end shares in the customer's justified pride.