Influence of trends

Buyer behaviour

Packaging has to be practical and user-friendly. But that is certainly not all. Its appearance must also correspond to what the consumer wants to see; in making their choice, they are following, consciously or unconsciously, a fad, fashion or trend. This gives every product its life-cycle, which is extremely brief if the product is linked to a fad or an event that is in the minds of the public. The cycle can also be long-lasting. Then it is a product that anticipates underlying general trends in the market.

Correct timing

Every product approaches the end of its cycle someday. It is up to the manufacturer to assess when this occurs. The real art is to renew the entire packaging, or parts of it, at the correct moment. Packaging your brand: with the client, PET Power anticipates market sentiment by making the packaging appeal to that sentiment. Objective: positive influence on buying behaviour. But how do you recognise changes in the market? One good tool for this is the trend session developed by PET Power.

Changing sentiment

The trend sessions take place annually. What societal developments are taking place and how do they link up to market sentiment that guides buyer behaviour? What influence does the evolution of the economy and technology have? Have new ecological or sociological insights occurred? Experts present a general picture, for example using as basis databases with customer information, and the input from trend watchers and designers. They provide information and set out their perspectives to the participants with the aim of further developing them together. They also make concrete proposals for product solutions that the customers can make use of immediately.

Types of sessions

There are general trend sessions for the market segments Cosmetics, Foodstuffs and (OTC) Pharmaceuticals. But customer-specific sessions are also available on request. For example on site at the customer. Or in-house with PET Power, but then exclusively for an individual partner, who will then be able to brainstorm with a group of designers, marketers and sales staff and go home with innovative new ideas. It is also a good opportunity to experience the packaging production process in practice.